The Meaning of
Pictures
Photo subconsciously makes 2D 3D to viewer.
Perceptions based on preconceived ideas influenced by age,
cultural back round etc.
Audience misinterprets 50% of the time.
Artists have enhanced visual skills.
Human Information processing system
Senses=Meaning
Sensory, working, long-term memory
Saccades. Rapid eye movement to keep things in the fovea
where we see things in the most detail.
Stimulus=bottom up + previous perception(memories,
expectations, intentions)=top down = visual perception
Bottom up is subconscious top down kicks in and we may see
more with our mind than our eyes.
Sensory-Iconic & echoic Working-visual & verbal
A person can manipulate around 3-5 chunks of info. at a time.
Age and distractibility affect capacity to handle info
Cognitive load- resources demanded of working memory
Semantic memory=meaning (concepts/general knowledge/pictures
included)
Episodic Memory=autobiographical (events associated emotions
that relate to experiences)
Procedural Memory= how to do things
To put something in long-term memory must have a meaningful
association or conscious rehearsal.
Schema of a house. Generalization. Schemas are always
changing and we can make new ones through analogy…this is called learning. If a
person has thousands of complex schemas on a subject they are an expert
Retrieval cues call info. From long term memory. There are
poor retrieval cues they don’t mean lack of knowledge.
Automaticity…brain does things automatically like reading.
To reduce working memory’s duties.
Pic.+ words=easier to remember= larger network of schemas
Younger viewers have more difficulty closing their minds to
extra information.
Need motivation to understand a graphic
